DMR Bikes & Components at 3 Peaks Cycles

DMR Bikes — often simply “DMR” — is a British‑born cycling brand established in 1995 by two friends, Damian Mason and Matt Ryley. Their background in industrial design and early experience working with frame and fork manufacturers in Taiwan helped them gain insight into bike manufacturing and design; this foundation allowed DMR to grow from small beginnings — importing bikes and building BMX frames — into a brand respected worldwide for its rugged, performance‑oriented mountain bikes, dirt‑jump bikes, frames and components.

Over the years, DMR has built a wide and diverse range of products. Their offerings include mountain‑bike and dirt‑jump frames and complete bikes (for example, the dirt‑jump oriented DMR Sect), as well as high‑performance components such as flat pedals (the iconic DMR V12 Pedal), handlebars, seats, wheels, cranks, tyres, and single‑speed or conversion kit parts — catering especially to riders who value durability, simplicity and the ability to “push the limits”. Their product design philosophy leans toward strength and reliability rather than fancy or overly complicated features — which tends to appeal to dirt‑jumpers, trail‑riders, and riders looking for low‑maintenance, hard‑wearing setups.

What defines DMR is a strong “rider‑first” mentality and a commitment to building gear that can handle real demands. From the early success of their flat pedals — which gave riders an alternative to clip‑in pedals — to modern frames and components designed for dirt‑jumping, freeride or aggressive trail riding, DMR stays rooted in a ethos of reliability, simplicity and performance under stress. Their reputation rests on decades of experience, a loyal community of riders, and a catalogue that remains relevant because it stays true to what many riders want: bikes and parts that don’t compromise when pushed hard.