Giro Helmets & Cycling Gear at 3 Peaks Cycles

Giro is an American company, founded in 1985 by designer and cyclist Jim Gentes, with a mission to make cycling helmets that are not only safer, but also better‑looking, better‑ventilated and more comfortable than what existed at the time. From its early beginnings, Giro has expanded far beyond helmets — now offering a full range of cycling gear: helmets, eyewear (goggles/sunglasses), shoes, gloves, and other cycling‑ and snow‑sport accessories.

What makes Giro stand out is its emphasis on design and rider‑focused innovation. Their helmets are engineered with advanced protection technologies (like MIPS and proprietary systems such as “Spherical by MIPS”) that help reduce rotational impact forces in the event of a crash. At the same time, Giro pushes for comfort and usability: they invest heavily in ventilation, lightweight construction, adjustable fit systems, and ergonomic details that make helmets suitable for long rides, different disciplines (road, MTB, urban) and varied conditions.

Over the decades, Giro has built a reputation as a top‑tier helmet and cycling‑gear brand — trusted by both everyday riders and professional cyclists. Their dedication to detail (“sweating the smallest millimetre,” as they put it) ensures their products balance performance, safety, functionality and style.