Ridgeback Bikes & E‑Bikes at 3 Peaks Cycles

The British brand Ridgeback was founded in 1983 by Errol Drew in Milton Keynes — beginning its life as a pioneer of the UK mountain‑bike scene. From those early days, Ridgeback expanded beyond off‑road cycling: they introduced one of the UK’s first flat‑bar road bikes (initially under the name “Genesis Day One” in 2001), and over time built a diverse catalogue including commuter, urban, touring, and children’s bikes.

What sets Ridgeback apart is its emphasis on practical, everyday cycling rather than racing or high‑performance competition. Their bikes are typically designed for comfort, reliability, and versatility — ideal for commuting across cities, casual weekend rides, or longer tours. Over the decades they’ve maintained a reputation for durable, well‑built frames and components that suit UK riding conditions, rather than chasing the latest racing trends or ultra‑light materials.

In recent years, Ridgeback has embraced modern cycling needs by broadening into electric bikes (e‑bikes) and even cargo‑capable models — reflecting a shift toward sustainable, practical transport rather than sport. At the same time, their lineage of hybrid, commuter, touring and kids’ bikes remains — making them a solid choice for a wide range of riders: from families and students to daily commuters and leisure cyclists. If you're looking for a dependable bike built for day‑to‑day use in Britain (or similar environments), Ridgeback represents a brand grounded in decades of experience and practicality.