Genesis Bikes

The best riding is off the beaten track, on that road – or path – to who knows where.

Genesis bikes will take you to those places, fulfill your curiosities and make you remember why going for a ride is one of life’s most brilliant experiences.

Because a life without bikes really is no life at all.

“Drop bars don’t always mean tarmac. ‘Normal riding’ shouldn’t be a definition of accepted limits.”

That’s the description Genesis gave their original Croix de Fer back in 2009 and it’s a philosophy they’ve followed ever since.

Genesis have been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute.

A Genesis really can do it all.