Veloforte Nutrition — Energy Bars, Gels & Hydration for Cyclists

Veloforte is a UK‑based sports nutrition brand focused on providing “real‑food” fuel for endurance athletes, cyclists, runners, and active people. What started as a simple experiment in a kitchen — when co‑founder Marc Giusti asked his wife to make wholesome fuel for his long rides — has grown into a respected, multi‑award‑winning brand. Their ethos is built around “no labs, no junk, no synthetic ingredients”: instead, Veloforte’s products draw on natural, high‑quality ingredients inspired by an ancient recipe from Tuscany (the traditional Panforte).

At the heart of Veloforte’s appeal is a combination of nutrition, taste, and clean ingredient sourcing. Their product range includes energy bars, gels, chews, hydration mixes, protein shakes, and recovery foods — all crafted to deliver balanced nutrition with real‑food ingredients like nuts, fruits, seeds, and natural sugars, avoiding artificial additives or refined fillers. This makes them particularly appealing to cyclists, runners, and endurance athletes who prefer natural, easy‑to‑digest fuel rather than heavily processed “sports‑food.”

Beyond just nutrition, Veloforte positions itself as a lifestyle brand that supports both performance and wellbeing. Their messaging emphasises transparency, quality, and “kitchen‑crafted nutrition” — a contrast to many mass‑market sports nutrition companies. Over the years, the brand has gained recognition and respect in the endurance sports community for delivering products that help fuel long rides or runs while still tasting good and being easy on the stomach.