Alpinestars Clothing and Protection

In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Based in the small Northern Italy town of Asolo and with the perennial Alpine star flower as it's namesake, Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker.

In 2004, Alpinestars began a partnership with Honda in the Downhill Mountain Bike World Cup and in the same year a new division dedicated to the creation and development of casual sportswear was opened in Los Angeles, and distribution in lifestyle fashion channels commences around the world.

In 2005, Greg Minnaar won the UCI Downhill Mountain Bike World Cup while the intensive development of specialist MTB apparel and protection continued before Alpinestars opened distribution of the products in its cycling collection in 2010.

The company employs near 500 staff worldwide with headquarters in Los Angeles, California, Northern Italy, Tokyo and Southeast Asia headquarters in Bangkok, Thailand.